关键词: 损失规避, 提前订购折扣, 供应链, 易逝品, 超模博弈

Abstract:

The classical newsvendor model ( CNM) is often used to study the supply chain coordinating problem with perishable products
in single period，and only one order is permitted in the CNM，which is inappropriate in fact． However，for some perishable products
with the special consumed time，such as the moon － cake for Middle － Autumn Festival，etc． ，the manufacture for these items provide
a price discount for advanced booking in order to reduce inventory level． This paper considered a two － stage supply chain composed
of a risk － neutral supplier and multiple competing loss － averse retailers，and investigated the combined impact of the competition
and retailer’s loss aversion attitude on the decision － making behavior of retailer and the coordination of supply chain within the
advanced － booking discount contract． Based on game theory，it shows that in this supply chain game，there exists a unique symmetric
pure Nash equilibrium，and the optimal total order quantity increases as the degree of competition increases but decreases as the loss aversion
increases． Moreover it is found that，advance － booking discount contract can coordinate the supply chain． At last，the effectiveness
of advanced － booking discount Contract is verified in supply chain by a case study．

Key words: loss － averse, advanced － booking discount ( ABD), supply chain, perishable product, supermodular game