Green Remanufacturers’ Mixed Channel Strategy Considering Equity Concern

YUAN Xi-gang, ZHANG Xiao-qing

Control Engineering of China ›› 2020, Vol. 27 ›› Issue (12) : 2191-2198.

Control Engineering of China ›› 2020, Vol. 27 ›› Issue (12) : 2191-2198.

Green Remanufacturers’ Mixed Channel Strategy Considering Equity Concern

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Abstract

In the dual-channel reverse green supply chain, the hybrid recycling channel strategy of green remanufacturer is analyzed by building a dynamic game model considering that green remanufacturer undertakes the environmental responsibility and green recycler shows intensity equity concern about profits. The impact of the environmental responsibility of green remanufacturer, the preference coefficient of green remanufacturer, and relative equity concern coefficient of green recycler on optimal decision and profit of green remanufacturer are analyzed. The result shows that the environmental responsibility level of green remanufacturer, the preference coefficient of green remanufacturer for waste green products, and the relative equity concern coefficient of green recycler have impact on the optimal decision and profit of green remanufacturer. At the same time, under the three recycling channel strategies with different environmental responsibility levels, the profit of green remanufacturer increased first and then decreased.

Key words

Equity concern / environmental responsibility / reverse green supply chain / mixed recycling channel strategy

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YUAN Xi-gang, ZHANG Xiao-qing. Green Remanufacturers’ Mixed Channel Strategy Considering Equity Concern[J]. Control Engineering of China, 2020, 27(12): 2191-2198

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